Approach:
Human Centered Design
I seek to create intuitive solutions from real problems users face in their daily lives. With the user at the center of everything, whether a product, environment, or digital solution, it is the most powerful way to make a product stand out.
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I aim to get a deep understanding the problem and the key insights that got you here. Usually I am working with the product manager to understand the product and rationale.
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+ Map Concept User Experience
+ Story Boarding
+ Market Analysis
+ Project Constraints: Timeline & Cost
+ Market Research
Explore
After a solid foundation of understanding and need analysis, I start exploring different ways to solve key problems. A broad exploration usually bears a couple unique solutions.
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+ Ideation Sketching
+ Component Envelope
+ CAD Development
+ Prototyping​
+ Design Guidance Research
+ Mood Board Reference
Tune
I focus on making sure solutions are grounded in reality. In addition to refined sketches, we continue to build 3D prototypes for internal review and user feedback. I work closely with engineers, refining the design based on their feedback and testing.
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+ Class A surfacing
+ Machined prototypes
+ Color Material Finish Development
+ Design Confirmation Research
Deliver
I enjoy staying involved through the engineering and manufacturing cycle to ensure the final matches design intent.
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+ DFM support
+ Production Documentation: Artwork, CMF
Visualize
To support marketing teams, I create with visual assets that easily communicate the value to new audiences in the form of studio and in context still renderings, AR assets and animations.
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+ Marketing Renderings: Web + Print
+ Animation
+ AR Assets
